The team at Search Control is pleased to partner with the Arizona Small Business Association (ASBA) to represent small business owners around the state. Search Control executives and the Arizona Small Business Association are holding an event on Monday, July 30th, hosted at the ASBA Business Education Center to help small business owners increase profits in a down economy.
ASBA and Search Control are announcing their new search engine friendly business marketing directory called “Power Listing.” Search Control executives are excited to work directly with ASBA to provide the “Power Listing” with a consumer confidence seal to further support local business. ASBA’s top-of-the-line facility and conference rooms allow the Search Control team to provide effective strategies for small business owners.
The two prominent Arizona organizations, together, now provide powerful marketing tools and networking support to business owners throughout Arizona. They are encouraging business owners in all professions to attend this free Arizona business marketing workshop to increase sales during the down economy. At the event, business owners will learn expert advice on how to leverage their business and gain new customers through search engine optimization. Please register to claim your seat at the event today.
About Search Control
Search Control is a local Search Engine Marketing agency located in Scottsdale, AZ which serves clients around the nation, and beyond, to control their search results and achieve top organic search engine rankings. Search Control was founded in 2009 with a versatile team of experts in all corners of web based services. They offer Search Engine Optimization, Website Design, Social Media Management and more in English and Spanish. The team of web designers, content writers, search engine optimizers, and social media managers help business owners become successful by creating a positive online presence. To learn more, please visit www.searchcontrol.com.
About ASBA
The Arizona Small Business Association provides the opportunity to over 11,000 of their member businesses to network and work with each other. Members of the ASBA receive benefits including insurance, advocacy and business protection, discounts on office supplies, credit card processing, and more.
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Search Control Phoenix and Scottsdale Marketing Agency. Website Design, Social Media Management, Reputation Management, Pay Per Click Management
This last Wednesday Foursquare pulled back the curtains on a long-awaited feature for all Foursquare watchers: Revenue generation. They have revamped the experience of its app from the perspective of its users on both the consumer and merchant side launching “promoted updates,” which will let companies issue messages about deals or available products to Foursquare users.
These new updates will come in two forms: Promoted updates, such as Old Navy saying, “We have new yoga pants!” — and promoted specials, such as CVS saying, “Foursquare customers get 10 cents off of shampoo.”
Foursquare’s chief revenue officer Steven Rosenblatt said that the major focus with these updates are that users actually find them to be worthwhile — which is why they use the same technology to make sure they’re targeted to users specifically based on their locations and interests, just like the Local Updates are. “What we’re really excited about is that you have to be near a business to get an update,” he said in an interview today. “No matter how much someone pitches us, it has to be relevant, based on proximity and based on intent. Those are critical.”
For now, promoted updates are available only to the 20 or so companies participating in Foursquare’s pilot program. Those include big companies including Gap, Best Buy, Hilton, and Walgreens, and relatively small businesses such as Butter Lane and ‘wichcraft. All these companies are paying Foursquare on a “cost per action” model, not based on how many views, or impressions, their updates receive.
Here is, yet again, a Google funny faux product video. This particular breaking innovation is a Morse Code tap button that allows you to send messages with the most basic form of communication, a dot and a dash. ‘Gmail Tap multitasking in an improvement over speech, you can say 2 things with your fingers that you mouth can only say one of’ states David Brook, VP of Communication service as Google. If you don’t watch the whole video you almost think that it is a real, all be it stupid, Google innovation. Once you hear Mr. Brook’s quote, a few other Google execs statements and the final cameo by LL Cool J, you realize it is a complete joke. Take a look and I’ll keep my eye out for other Google jokes
It is always very interesting to watch companies grow, especially when their revenue platform is ad based. With that being said, Facebook has been one of the most successful yet controversial growth stories of all. We all get an idea of the true value of the company with talks of a $100 Billion IPO. We also understand that the value is in the 845 million users, which translates to adverting dollars. Unlike Google, Facebook uses an advertising platform that is more exploratory and communicative. Sheryl Sandberg, COO of Facebook, claims that their users have a much different mentality than that of a Google searcher. She points out that a Facebook user has come to explore; they are more open to visual ads, and stories of products/services that were ‘liked’ by their friends. The powerhouse out of Palo Alto, CA has tested with many different advertising strategies and we have seen LOTS of changes over the last few quarters, but get prepared for the next round. It seems as though Facebook, inc. is behind budget on first quarter ad revenue and is now scrambling to catch up by overloading users with increasingly intrusive advertisements. Facebook is set to launch a “premium advertising” service on Feb. 29 that it says will increase user engagement by 40 percent. Users will soon see ads that feature larger photos, videos and sound. Facebook currently posts advertisements within a user’s news feed ONLY if they’ve already “liked” that brand, now the news feed ads will be extended to those Facebook users’ friends as well.
So, I guess like all other changes made on large networks in which the user base has come to depend upon, people will bitch and complain and continue to use(and buy through) Facebook.
Now that you’ve had a chance to see them all and laugh, cry, or completely ignore them, it’s time to recap the picks for the top ten spots in this year’s game. There were a few standouts, a couple dozen that were mediocre, and a whole lot of stuff we all wish we could unsee.
http://www.superbowl-commercials.org/14261.html
I am currently watching ‘Mark Zuckerberg: Inside Facebook’ on CNBC. After 20 minutes of the story, 2 personal Facebook logins and the re-realization of how big social media is, I am not surprised to hear that the social network is expected to file a $100 billion IPO this week in what is seen as a “defining moment” for Silicon Valley.
Facebook is prepping for its long-expected initial public offering and could file the paperwork as soon as this week, reports the Wall Street Journal. The deal would be a “defining moment for the latest Web investing boom,” with the company expected to raise as much as $10 billion. Such an IPO would yield the 800-million+ user social network a valuation between $75 and $100 billion, making it one of the largest companies in the world, alongside McDonald’s and Amazon. But is that really so surprising, considering Facebook’s unprecedented user base and the amount of time networkers spend on the site?
http://online.wsj.com/article/SB10001424052970204573704577187062821038498.html
Take a look at this article. This is one of the most in depth and transparent articles that I have ever seen on the topic of Reputation Management. I have to give SEOmoz credit for their open nature and contribution to the online community.
http://www.seomoz.org/blog/our-online-reputation-management-playbook
I use Old Spice Deodorant. I use it every day and have for the last 3 years. Is it the best deodorant out there? I don’t know…but what I do know is that I absolutely LOVE their marketing strategies.
The toiletry company has now brought back Terry Crew, ho did several commercials for them in 2010, in a MIND BLOWING commercial that makes me love them even more. It’s directed by Tim and Eric from the Tim and Eric Awesome Show, with credit, as always, to Wieden + Kennedy, the creative agency behing this hilarious ad.
I thought was a really interesting article that I found on CNN.com. It is truly amazing how a simple little Tweet from a high school girl can cause a wave that grows to a national news level. There are a few sides to this situation that I find really interesting. As a Social Media expert and Public Relations specialist I am really surprised how aggressive Kansas Gov. Sam Brownback’s PR team was, demanding an apology, etc. Where the heck is their respect for free speech? The Governor also received quite a bit of backlash and questions of where he was spending tax dollars, does personal image and reputation management fit withing the gubernatorial budget? I think there was a much more tactful way for him and his team to approach this young girl who is at least showing an interest in politics, which is more than I can say for the average teenager. This could have been used as a platform to ask ‘Saw your Sam Brownback post, why do you think #blowsalot?’. They could have used Twitter for what is meant to do, address the ephemeral questions and comments that are here today and gone tomorrow. Take a look and let me know what you think.